Flowpoint is an analytics tool that analyzes your users' behavior and technical issues on your website.
We use machine learning to generate a funnel analysis and extract insights to improve your website's conversion rates.
Our tool is designed to provide actionable insights that are tailored to your business and industry, and our AI periodically identifies the reasons behind your website's most impactful issues. As we study your users, your business, and your industry, we continuously learn and improve our automated insights.
The quality of our insights improves with the number of sessions analyzed, as it provides us with more data to learn about your website.
The recommendations we offer are:
Tehnical
UI/UX
Content
When do I Receive the Automated Insights
Analysing your website to receive insights happen on a daily basis or immediately after you update a particular flow that you track. Flowpoint AI requires at least 1000 total sessions to start processing technical, UI/UX and content insights.
Insights are of three types:
Technical insights: Flowpoint is constantly monitoring your website and observes each technical error that appears in your website. If this error is affecting your conversion rates, we will prioritise it for you and we will let you know how impactful it is.
UX / UI insights: Flowpoint is analysing how your users are behaving at each step during their user journey. If we spot that particular UI elements are preventing them from moving forward in the funnel, we will highlight them to you and give you actionable suggestions that you can easily implement.
Content Insights: Flowpoint is analysing your website copy and identifies if it requires improvements based on how your users interact with it.
More will be added soon: We are constantly working on more detections that will bring more insights.
Insights automated improvement
Flowpoint's AI is continously capturing data and the quality of the output improves over time the more data is being captured about your users. It is usually recommended to run at least 90 days in order for Flowpoint to generate the highest quality insights.
Over the course of the 90 days, we usually recommend A/B testing the recommendations in order to help Flowpoint's machine learning algorithms to learn what works and what doesn't properly.
This is called a learning phase. During this phase, Flowpoint will analyse how your flows are performing and will feed back the algorithm with new data that will be used to further improve the recommendations.