Add Context to User Journeys
See custom events and the other actions your visitors take in one place. Flowpoint lets you analyze custom events the same way you handle standard events.
Source Data from Anywhere
Custom Events can be added anywhere on your website. Easily track simple actions or combine with other apps on your website for sophisticated analysis.
Collect and Track Anything
Get custom event data out of Flowpoint as easily as it gets in. Use it to power analysis in other tools and with other teams. Store it in your data warehouse or data lake.
Enrich Custom Events with Visitor ID
Identify users and track custom events with one action. Combine Custom Events with Visitor ID to efficiently capture key interactions without extra steps.
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